Simon Sinek started the Start With Why movement with his incredible TED Talk, “How Great Leaders Inspire Action“. Every once in a while I see a great example of why “the why” is so critical. Today I came across one of those examples that I felt compelled to write about in an article “What Happened […]
Tag Archives: Customer Experience
ROI Comes From Customer Value Creation
I read a post the other day looking at the ROI (Return On Investment) in immediate payment systems (banking speak for instant payments) and one particular statement made by the author made the hair on the back of my neck stand up. In fact, the real driver may not be the ROI but just keeping […]
Connecting the Value Chain
Many of the recent Innovation success stories have been about the creation of new ecosystems which have created new customer value in a way that wasn’t imagined previously. The iPod and iTunes created an ecosystem of music which included the simple purchase, organization, and portable playback that previously took several steps and suppliers to achieve. […]