ROI Comes From Customer Value Creation

ROI Comes From Customer Value Creation

I read a post the other day looking at the ROI (Return On Investment) in immediate payment systems (banking speak for instant payments) and one particular statement made by the author made the hair on the back of my neck stand up... In fact, the real driver may not be the ROI but just keeping up with customer and regulatory needs. The reality is that if the ROI is some sort of fuzzy "feel good" or "customer experience" story without any strong numbers most businesses won't invest in these types of problems. In this example, if all of the major banks in a country (such as Britain or Canada) decide that "instant payments" don't have a positive ROI they will all choose to not build that capability since it isn't "worth it". If they do choose to build it it will be based on a "loss aversion" or "cost reduction" ROI and it will likely be built at a high cost and...
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