Sniper With A Shotgun

Sniper With A Shotgun

Generally it is considered mutually exclusive to take the "shotgun" approach to innovation or the "sniper" approach to innovation. You are either in one camp or the other, but certainly not in both. In the shotgun approach you fire lots of little ideas at the wall in a seemingly random fashion in hopes that one of those ideas sticks and becomes a hit. With the sniper approach you spend much more time planning and you fire a single higher calibre round at the defined target, having done the prework and testing to validate that the selected target is the highest value option.(more…)...
Read More