We all understand the value of reflection – looking back on events to learn and grow. But what about its equally powerful counterpart: “preflection”? This practice of proactively thinking forward through the day’s or week’s opportunities, anticipating challenges, and pre-considering responses can be a game-changer for busy Small and Medium-Sized Business (SMB) leaders.
Many give me a quizzical look when I mention my habit of rising at 5 am, especially since I’m not naturally a “morning person.” My early start began as a way to mentally “shake off the rust” before the day’s demands hit. But I quickly discovered an even greater benefit: the power of preflection to make me not only more pleasant to be around but significantly more productive and strategically focused.
What is “Preflection” and How Does It Work?
Preflection is the art of looking ahead. Instead of solely analyzing past events, you proactively consider:
- Scheduled Events & Desired Outcomes: Review your calendar for the next few days (with a keen focus on today). For key meetings or tasks, what outcomes do you want? What messages do you need to deliver or expect to hear? What reactions might you encounter, and how might you best respond? For an SMB leader, this could be preflecting on a crucial client negotiation, a team strategy session, or a review of a critical IT project with your fractional CIO. Pre-wiring your mind prepares you for the expected and equips you to better handle the unexpected.
- Unplanned Opportunities & Proactive Actions: Even the most packed schedule has gaps or unforeseen moments. What else do you want to accomplish? What strategic thought or proactive outreach could you slot into these moments? Having positive, value-added activities “at the ready” allows you to make the most of your entire day.
- Setting a Positive Tone & Reinforcement: Starting the day by consciously focusing on positive intentions, reviewing motivational insights, or even sharing a constructive thought can set a powerful tone. This can create a positive feedback loop, especially when that energy is shared with your team or professional network.

The Benefits for SMB Leaders and Their Technology Strategy
By dedicating time to preflection, SMB leaders can:
- Enhance Strategic Focus: Ensure daily activities align with broader business and technology goals.
- Improve Meeting Effectiveness: Enter discussions better prepared, with clearer objectives and anticipated talking points.
- Increase Adaptability: By pre-considering potential scenarios, you’re better equipped to respond to unforeseen challenges or opportunities.
- Boost Overall Productivity: Make more intentional use of your time and energy.
- Reduce Reactivity: Shift from constantly reacting to demands to proactively shaping your day and your strategic direction.
As a fractional CIO, I often encourage clients to apply preflection principles when approaching significant IT decisions or project milestones. Thinking through potential stakeholder reactions, key data points needed, and desired strategic outcomes before a crucial meeting can make all the difference.
What’s Next
Preflection allows you to better process the good and the bad, anticipate challenges, and seize opportunities. It transforms your approach from reactive to proactive. Try it: set your alarm an hour earlier tomorrow. Use that quiet time to consciously “preflect” on your day, your priorities, and your desired impact. You might be amazed at the clarity and effectiveness it brings to your leadership and your ability to help your SMB “Succeed Sooner.”
How could dedicated “preflection” enhance your strategic focus and daily effectiveness as an SMB leader? If you’re looking for a partner who brings a proactive, thoughtful approach to your IT strategy and helps you anticipate future needs, let’s connect with Succeed Sooner Consulting.


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