Sniper With A Shotgun

Sniper With A Shotgun

Generally it is considered mutually exclusive to take the "shotgun" approach to innovation or the "sniper" approach to innovation. You are either in one camp or the other, but certainly not in both. In the shotgun approach you fire lots of little ideas at the wall in a seemingly random fashion in hopes that one of those ideas sticks and becomes a hit. With the sniper approach you spend much more time planning and you fire a single higher calibre round at the defined target, having done the prework and testing to validate that the selected target is the highest value option. (more…)...
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Good Enough to Great

Good Enough to Great

Perfect is the enemy of good is an old proverb from Voltaire which asserts that a drive for perfectionism can prevent you from accomplishing a task at all. Especially when a good enough result could be achieved with far less effort. Perfect results are limited by the law of diminishing returns. By setting the bar at perfection you will drive toward escalating costs and timelines in execution. (more…)...
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