Packaging Matters

As I noted in my last entry, platform thinking is a problem when you try to communicate the value of your product or service offering to a potential client.  The problem is that I have been struggling with the same issue for the past couple of months and only now have been able to put together the […]


Value is in the Eye of the Beholder

I’ve had some great conversations with some really smart people in the past couple of months since I got started working with small businesses and new Entrepreneurs in this capacity.  There is one common theme that seems to be emerging though as I work particularly with young technology entrepreneurs: unclear value. Perhaps a good way to […]