Modifying Drucker’s Five Most Important Questions

Modifying Drucker’s Five Most Important Questions

In his book The Five Most Important Questions You Will Ever Ask About Your Organization, Peter Drucker offers a tool for self-assessment and transformation in his "Five Most Important Questions You Can Ask".  The questions are designed to drive action and create focus on doing the right things to drive exceptional performance within your organization, only when I read them they fall short of delivering on what matters most.  So in the interest of challenging one of the greatest management thinkers of our time (and someone who I have great respect for) I will offer my own version of the Five Most Important Questions You Can Ask. As a starting point it's a good idea to provide some context by providing the five questions that Drucker proposed and a little bit of background as to why and with what I disagree.  Druckers questions are as follows: What is our Mission? Who is our Customer? What does the Customer Value? What are our Results? What is our Plan? When...
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Value is in the Eye of the Beholder

Value is in the Eye of the Beholder

I've had some great conversations with some really smart people in the past couple of months since I got started working with small businesses and new Entrepreneurs in this capacity.  There is one common theme that seems to be emerging though as I work particularly with young technology entrepreneurs: unclear value. Perhaps a good way to start this discussion is with a quote from the yoda of business management, Peter Drucker: "Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality." To illustrate an example of unclear value I'm going to use an example from a recent discussion (the names have been changed to protect the innocent). ...
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