How Tired Is Your Metaphor?

How Tired Is Your Metaphor?

Stop me if you've heard this one before... Many great joke tellers know to preface their jokes with this old saying, to prevent themselves from losing their audience with a joke or anecdote that their audience has heard before.  So why is it so rare for corporate storytellers to give their audience that same common courtesy? The power of storytelling and metaphors as a way of communicating to our teams is indisputable.  People connect personally to the stories and can identify patterns quickly from metaphors.  When one is trying to communicate a new idea a metaphor can be an incredibly powerful storytelling technique, connecting a familiar idea or pattern to something new and foreign to the audience. But what too often happens once a leader has found a metaphor that resonates with their audience is that the metaphor becomes a "standard" in their repertoire, becoming the go-to story to communicate new ideas. Unfortunately this reuse has exactly the opposite effect that the speaker...
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