Imagination is More Important Than Knowledge

Imagination is More Important Than Knowledge

I came across this quote the other day in the book Disrupt by Luke Williams (from frog design) and it hit me in it's simplicity: Imagination is more important than knowledge. -Albert Einstein Perhaps given the source I shouldn't be surprised by the simplicity, but it's such an obvious concept to me it got me to thinking about why every business leader doesn't have a six foot version of this posted in their lobby, their primary boardroom, and in their office.  Some may question the importance I am placing on this in the same way as we debate whether the strategy or the execution is most important, but let me walk you through my thinking and see if we can't come to an agreement on this one. Knowledge is the foundation of your business as it exists today.  After all we live in the "knowledge economy" and "knowledge workers" are our most important asset right? Let me propose an alternate view: Knowledge is the foundation of...
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