Sunday night I got started reading my first book in a while (it is hard to get as much reading done when you’re not riding the train for two hours a day). Luckily it is one that I’ve been looking forward to – Change by Design by Tim Brown (CEO of IDEO). I have heard great things about the book […]
Tag Archives: Blue Ocean Strategy
Packaging Matters
As I noted in my last entry, platform thinking is a problem when you try to communicate the value of your product or service offering to a potential client. The problem is that I have been struggling with the same issue for the past couple of months and only now have been able to put together the […]