Oh Sh#*! (Or Managing The Unknown Unknowns)
If you've ever worked on something even remotely disruptive or innovative, you know about unknown unknowns. They are the unexpected things that happen that it is impossible to predict. Customer feedback that doesn't align with your assumptions. Unexpected alternative uses of your idea for other purposes. The competition reaction to your new offering. None of which you can predict.So then how do you deal with them when they arise?(more…)...