I’ve been doing some work to streamline my branding to a more consistent image, and to align my personal brand to my presence on the Internet. As a result I’m in the process of retiring the “Key Consulting” branding that I launched several years ago and have consolidated all of my Internet and other branding […]
Tag Archives: Marketing
How Tired Is Your Metaphor?
Stop me if you’ve heard this one before… Many great joke tellers know to preface their jokes with this old saying, to prevent themselves from losing their audience with a joke or anecdote that their audience has heard before. So why is it so rare for corporate storytellers to give their audience that same common […]