One of my favourite tools, when I’m working on innovation, strategic planning, marketing, or even just preparing for an important meeting where a key decision is needed, is Empathy Mapping. Empathy Mapping is a way to discover new insights into people, customer segments, or personas you have developed for your new product or marketing campaign. […]
Tag Archives: Empathy
Addressing Your Leadership Blind Spots (Yes You Have Them)
We would all like to think that we are completely aware as leaders of what is happening around us and completely self-aware of how we are contributing to it but here is a harsh reality: You probably are missing a lot… you have blind spots. No matter how much time we invest in personal development, […]