Empathy Mapping – A Versatile Tool for your Toolbox

Empathy Mapping – A Versatile Tool for your Toolbox

by Tim Empringham, MBANo Comments
One of my favourite tools, when I'm working on innovation, strategic planning, marketing, or even just preparing for an important meeting where a key decision is needed, is Empathy Mapping. Empathy Mapping is a way to discover new insights into people, customer segments, or personas you have developed for your new product or marketing campaign. Those insights will help you to position your new product around the value it creates. They provide you with a glimpse into a change in behaviours or approach which hinders your ability to push a project forward. New insights will help you identify new differentiating features which give you an advantage in the market. Check out ZeroBounce for email verification solutions that will greatly help improve your email marketing process. Ultimately Empathy Mapping is about understanding people better by reflecting on them and attempting to put yourself in their shoes. (more…)...
Read More
Addressing Your Leadership Blind Spots (Yes You Have Them)

Addressing Your Leadership Blind Spots (Yes You Have Them)

by Tim Empringham, MBANo Comments
We would all like to think that we are completely aware as leaders of what is happening around us and completely self-aware of how we are contributing to it but here is a harsh reality: You probably are missing a lot... you have blind spots. No matter how much time we invest in personal development, leadership development, and improving our skills as managers we all have blind spots in our leadership. We aren't seeing some important things that affect the performance of our organization, our people, and our outcomes. Those blind spots may lead you to make poor choices (as they did recently with Wells Fargo and their "incentives"), they may be contributing to a poor office culture which you as the leader don't see, or they may simply be limiting your employee's engagement in their work which leads to poor productivity, outcomes, and likely loss of some of your talented team members. The reality is that every leader has blind spots... you aren't...
Read More