What is your Unique Value Proposition? (UVP)

What is your Unique Value Proposition? (UVP)

I was sitting with one of my trusted network centers of influence on Friday discussing opportunities and business and she asked me what should have been a simple question to try to identify any connections she could make for me: "What is your unique value proposition?  What is it that you do that makes you stand apart from everyone else?" I went in to a 5 minute diatribe about people, process, structure, and start-ups and finally she stopped me.  See, the problem is that I never really identified anything that I do that sets me apart.  I forget sometimes that at the senior level, anyone that a start-up brings in can handle the people, process, and structure part (or they wouldn't be considered senior).  What she wanted to know was what I did differently that would help a start-up succeed so that they wouldn't have to call her in (she is a turnaround expert) in six months.In addition to simply identifying my...
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