Succeed Sooner is an innovation-focused consulting firm dedicated to creating growth through Innovation. We blend traditional consulting approaches with a “roll up our sleeves” philosophy to help you build innovation programs that drive results. We believe in building growth through value innovation by identifying new market opportunities, new product and service opportunities, and new business opportunities. We believe in driving your bottom line profits and productivity through internal innovation, driving to continuous improvement in processes, solid financial and business processes, and strong measurements and decision frameworks.

We are different than other consultants and agencies:

  • FOCUS – we are specialists in Strategic Innovation and the services that surround it:
    • Innovation Management
    • Strategic Planning
    • Innovative Cultures
  • EXPERIENCE – we have implemented strategic and innovation management programs at companies of all sizes ranging from small local manufacturers to large multi-national banks. For almost 20 years our leaders have been recognized thought leaders and practitioners in innovation, strategic planning, and leadership development.
  • VALUE FOCUS – we are not marketing or sales leaders who will help you define your next “campaign”. We are focused on enabling the value in your existing products and services and extending your offerings to areas where your customers will see new value. We help you find those market spaces where you can dominate and monetize your capabilities in new ways.
  • LOCAL KNOWLEDGE – not all regions do business in the same way. We only provide our services in areas where we have first-hand knowledge of the local business landscape and economy. We bring our local knowledge to bear to help you build a winning strategy that leverages your local advantages to win in a global marketplace.
  • LEADERSHIP – all of our engagements are led by seasoned practitioners with proven backgrounds and experience. We only hire and partner with all-star leaders who are committed to delivering results.

We believe in leveraging a “learning” approach to innovation and strategy, recognizing that as the speed of business accelerates it is virtually impossible to be prepared with all the right answers at the outset of an initiative. We specialize in tackling the big issues and challenges that don’t fit in a traditional project bucket. One of our favourite quotes is from design firm IDEO (which is actually where we found our name):

Fail early and often in to SUCCEED SOONER.IDEO

IDEO and their founders David and Tom Kelley pioneered the approach of Design Thinking which we use frequently in our engagements. Design thinking allows us to reframe the big hairy problems to better understand the current situation, the possibilities, the potential, and the real opportunities that create the challenge. We are experts in leading your team in the design thinking process, in teaching you the tools you need to build design thinking into your organization and your culture, and specialists in leading the transformational change that is possible when you start to innovate and optimize your company.


Working with Succeed Sooner you can expect to:

  • LEARN design thinking approaches and tools
  • EXPAND your thinking to include new tools and lenses for decision making
  • SOLVE real problems that you are facing today in your business
  • GROW the capabilities of your team and your business through new opportunities
  • IMPROVE your visibility into the future by structuring your strategic and innovative portfolio
  • DELIVER more profits, more revenue, and more future opportunity than ever before

Choose from one of our standardized “learning” events or engage us as leaders on a specific initiative in your organization today. We have flexible solutions to meet your business needs. Please review our Strategic Innovation Services for more information.