Empathy Mapping – A Versatile Tool for your Toolbox

Empathy Mapping – A Versatile Tool for your Toolbox

One of my favourite tools, when I'm working on innovation, strategic planning, marketing, or even just preparing for an important meeting where a key decision is needed, is Empathy Mapping. Empathy Mapping is a way to discover new insights into people, customer segments, or personas you have developed for your new product or marketing campaign. Those insights will help you to position your new product around the value it creates. They provide you with a glimpse into a change in behaviours or approach which hinders your ability to push a project forward. New insights will help you identify new differentiating features which give you an advantage in the market. Ultimately Empathy Mapping is about understanding people better by reflecting on them and attempting to put yourself in their shoes. (more…)...
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