Sniper With A Shotgun

Sniper With A Shotgun

Generally it is considered mutually exclusive to take the "shotgun" approach to innovation or the "sniper" approach to innovation. You are either in one camp or the other, but certainly not in both. In the shotgun approach you fire lots of little ideas at the wall in a seemingly random fashion in hopes that one of those ideas sticks and becomes a hit. With the sniper approach you spend much more time planning and you fire a single higher calibre round at the defined target, having done the prework and testing to validate that the selected target is the highest value option.(more…)...
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Good Enough to Great

Good Enough to Great

Perfect is the enemy of good is an old proverb from Voltaire which asserts that a drive for perfectionism can actually prevent you from accomplishing a task at all when a good result could be achieved with significantly less effort.  Perfect results are limited by the law of diminishing returns, so setting the bar at perfection will generally result in escalating costs and timelines in execution.This reality runs contrary to the natural tendencies of many people and many organizations who constantly drive for the perfect result or absolute completion of a task.  Unfortunately in a world of increasing pace, competition, and disruptive innovation a drive for perfection is more likely to result in negative returns and a toxic blaming culture than have any positive benefits.While I am a firm believer in outrageous goals as a mechanism to drive new thought patterns, one has to be conscious that often a good result that doesn't achieve an outrageous goal is far better...
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