Start With Why and Remember It

Start With Why and Remember It

Simon Sinek started the Start With Why movement with his incredible TED Talk, "How Great Leaders Inspire Action". Every once in a while I see a great example of why "the why" is so critical. Today I came across one of those examples that I felt compelled to write about in an article "What Happened to the Internet's Favorite T-Shirt Company?" on Racked.com. The article takes a look at the Threadless T-Shirt company, their rise to fame, and their current struggles to remain relevant.Sinek's premise is that most organizations (and individuals) start by defining what they do, then move on to how they do it, and if they have time (infrequently), define why they do it. The what-how-why approach results in an undifferentiated company that has difficulty creating an emotional connection with their customers. Instead, Sinek pushes a why-first approach which connects to the emotional side of the customer by starting from the purpose of the company. Only after the...
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Emotion Leads to Action

Emotion Leads to Action

I joined a group of Niagara professionals at IdeaShare yesterday for breakfast and met some very inspiring entrepreneurs who had some great stories to share. The IdeaShare concept is essentially a Mastermind group (think Napoleon Hill - Think and Grow Rich) where a group of business leaders and entrepreneurs get together to discuss issues that are relevant to their business and the rest of the members provide advice and/or thoughts that might help them work through their challenge.At the end of the meeting, Dennis O'Neill shared something he was told by a mentor previously in his life which was resonating with him - and it definitely resonated with me: Logic leads to conclusion; emotion leads to action. (more…)...
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