‘Change by Design’ and ‘The Parable of the Fly Fisherman’

‘Change by Design’ and ‘The Parable of the Fly Fisherman’

Sunday night I got started reading my first book in a while (it is hard to get as much reading done when you're not riding the train for two hours a day) and it is one that I've been looking forward to - Change by Design by Tim Brown (CEO of IDEO).  I had heard great things about the book and even though I am only half way through it as I write this tonight, I can heartily recommend it to anyone who struggles with the 'old way' of creating in a corporate environment.  To my way of thinking, design thinking is simply a better term for those of us who are entrepreneurial who need to pitch a new approach to a more traditional company without scaring them off... it also reminded me of a great story that I was told a couple of weeks ago that seems to epidomize the design thinking process - a story I'm going to call 'The Parable of the Fly Fisherman'. Let's...
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Packaging Matters

Packaging Matters

As I noted in my last entry, platform thinking is a problem when you try to communicate the value of your product or service offering to a potential client.  The problem is that I have been struggling with the same issue for the past couple of months and only now have been able to put together the compelling story for my own business.  (Something that several in my network have been pointing out to me for a while now). Putting together the compelling story that will sell your product or services can feel like either finding a needle in a haystack (if you are unsure of who your target market is) or limiting your potential (if you are guilty of platform thinking).  I have always been sure that my target market is the Entrepreneurs who run new and small businesses in Halton and Hamilton so I didn't have the problem of the haystack, but I come from a generalist background so colour me guilty...
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